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ITV Chief Reveals Financial Loss of Approximately £1 Million from “Mr. Bates vs The Post Office” Drama

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ITV’s Kevin Lygo disclosed that the drama “Mr. Bates vs The Post Office” incurred a £1 million loss amid heightened competition from diverse media outlets. Despite global sales, the show fell short of breaking even, reflecting the challenges of funding productions with limited international appeal. Lygo highlighted the struggle to attract audiences amidst a plethora of viewing options and emphasized ITV’s £150 million savings target. Exploring cost-saving measures, including technological advancements like artificial intelligence, remains crucial in enhancing production efficiency.

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