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Keir Starmer Remains Unfazed by Rishi Sunak’s Scare Tactics

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The Tories’ traditional tactic of using scaremongering to sway voters is facing hurdles in today’s political climate. Rishi Sunak’s attempt to invoke fear as a campaign strategy lacks credibility and struggles to paint Keir Starmer as a menacing figure. Successful fear-mongering relies on pre-existing concerns among voters, but the Tories’ track record on security and their own vulnerabilities undermine their efforts. Conversely, Starmer’s focus on de-risking Labour’s image has resonated with voters, who perceive Conservative rule as more alarming than Labour governance. Labour’s campaign emphasizes clarity and consistency, prioritizing practical solutions over grand promises to build voter trust.

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